Adult Education Week: March 9-13, 2009
California State Consortium for Adult Education (CSCAE) offers great promotional materials to raise awareness about the importance of adult education. Here is an exerpt from the 2009 pdf:
Adult Ed Week is five days, Monday through Friday. You may want to have an event each day, even if it’s just a short ceremony that honors worthy students and teachers.
Schedule a different event for each day of adult ed week:\
These are just a few thoughts to get you started. From past experience, we know that all of these will strike a chord with your local media.